Originally from South Carolina, Alex Jernigan, better known by Sin City Thrilla has quickly established himself as one of the fastest rising players in the Vegas entertainment industry. Specializing in Hip-Hop and R&B Thrilla has worked tirelessly to bring the local artists of Las Vegas to light. His innovative marketing techniques combined with his team’s demographic targeting has allowed them to work with some of the biggest names in Hip Hop such as Future, Moneybagg Yo, Latto, Diddy, Ludacris, Lil Jon, Kehlani, Rod Wave, Bryson Tiller, BLXST, Keyshia Cole, K Camp, Kalan.FRFR and more.
While he is quickly becoming known as a DJ for major shows, he spends more time working with sports teams to produce their entertainment. From his work with the Raiders and UNLV he has quickly expanded into new ventures with the likes of the NBA, Mountain West Conference, Shrine Bowl and more. When we spoke with him it was clear that he is passionate about producing games in a way that engages the crowd while giving the players the best chance to succeed. For UNLV that includes bringing back the famed “Gucci Row” by having local stars return to the venue.
However, the most interesting aspect of his career is the work he puts on behind the scenes. From managing artists, producing multimedia content, and working on brand marketing he truly has his hands in almost every entertainment aspect in the city and beyond. Currently he is working on a Vegas based album to showcase the talent that lives beyond the strip. In his own words he said that it is the most important project that he has ever worked on. With 3 singles off of the tape already released, the impact is already being felt in Vegas. The songs have hundreds of thousands of streams already and have been played on the radio in more than 15 cities.
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