Qualitty is an up-and-coming artist who has always had music in his blood. Growing up with music being an integral part of his family, Qualitty began making music at a young age, with a talent for singing and rapping. Drawing inspiration from Drake, Kanye West, Travis Scott, Michael Jackson, and Tupac, Qualitty’s music combines bouncy, melodic beats with meaningful lyrics that mesmerize his listeners.
Juice WRLD and Travis Scott were the artists that first inspired Qualitty to pursue a music career. Their ability to create a loyal fan base through emotional connections impressed Qualitty the most, and it’s an approach that he has strived to replicate in his own music.
Qualitty’s songwriting process is organic, with ideas often coming to him during the day, which he notes down and develops into full songs. His recording process is very personal, with his verses and choruses written according to the beat. This approach lends a unique quality to his music, inspiring him to be creative and develop fresh ideas each time he steps into the studio.
Qualitty acknowledges his engineer Aum’s role in his career so far, describing him as the best thing to happen to his music career. Aum’s input has helped Qualitty experiment with different sounds and develop his music further. This has not only improved the quality of Qualitty’s music but has also taught him how to work with other engineers and identify the critical components of his music.
Qualitty’s latest release, “HAWT,” is a standout example of his ability to create hits that draw listeners in. Dripping with such wealth from the lyricism to the production, Qualitty delivers pure decadence with “HAWT.” Bass has a heaviness shaking the whole neighborhood. Grooves go for the gargantuan, ensuring it goes deep into the red. Vocals feature such confidence that each verse is delivered with a commanding presence. The echoing expanse he embraces vibrates as the song sprawls out to the infinite. Little corners of the track come into focus quickly. Without needing to rush anything, he lets the atmosphere take over. Hooks aplenty; the inherent catchiness of the track draws the listener into a living, breathing, teeming ecosystem. Various sound elements play off each other resulting in this vast geographic space.
The hushed awe filters into the sound. From there, he lets the chords reverberate. His vocals genuinely start things off ideally. Flow is flawless, and the vocal treatment adds to the dreamy, blurred vision that screams by the rest of the sound. Plenty of the sound has a concept, efficient groove which picks up, building itself into a force of nature. Above all, the snares skitter and add to the inherent flexibility of the track. Small and significant ghostly chords push towards the forefront, fully taking over when the piece closes. He ends the way on a reflective kick, ensuring that the attitude goes right for the jugular with a message that lingers in mind.
“HAWT” presents the wild and carefree attitude of Qualitty as he creates something immersive, intense, and ever so authentic. This musical talent is one to watch closely in anticipation of his upcoming release, Cloud 9, scheduled for release in the next few weeks.
