More and more musicians are striking out on their own. Soundcloud and Spotify have made it easier than ever to upload and share music from all over the world. But there are still a lot of other obstacles that prevent independent musicians from earning a livelihood from their music, even if someone is lucky enough to find them and share their songs on social media or a popular blog site. Here is where our reliable partner, Refined Republic Music, comes in.
Refined Republic Music is a subsidiary of Refined Republic, a Public Relations firm that focuses on building brands and telling their stories. Branding, distribution, and creative direction are just a few of the services they offer as a full-service agency. With over a decade of experience, Refined Republic understands the inherent challenges in the music industry, which is why they have branched out with their services and created Refined Republic Music where they aim to provide each artist they work with the tools required to reach a wider audience.
Editorial playlists on SoundCloud, Spotify, and Apple Music have featured artists from Refined Republic Music. These clients can expand their audience and visibility by having their music featured on popular and curated playlists. For up-and-coming musicians in particular, this could serve as a springboard to future opportunities like partnerships, collaborations, or even a record deal.
Refined Republic has been in the marketing and branding industry for over ten years, and they provide individualized service plans to help their clients find the perfect marketing bundle for them. For instance, while one client may benefit from a stronger social media presence, another may require additional resources to promote their music on YouTube or grow their following on Spotify. As a service, they advise and assist clients on a wide range of topics, including but not limited to building an artist’s online presence and engaging with social media.
Over time, artists can see an increase in the number of streams for their music videos and tracks on platforms like YouTube, Apple Music, and Spotify with the help of playlist marketing and charting services. As a result, their fan base will continue to grow.
Many up-and-coming artists have received assistance in launching their careers from Refined Republic Music. “Our goal is to level the playing field for independent artists and give them the same opportunities as those signed to major labels,” says Paul Hernandez, Head of Music at Refined Republic.
Independent artists greatly benefit from Refined Republic Music’s services in an ever-changing industry. These musicians are being given a chance to succeed and leave their imprint on the music industry by assisting them in reaching a larger audience and increasing their visibility.
