Today, Reebok, the iconic and irreverent sports culture brand and Latin rapper-singer and brand partner Anuel AA, announced a three-part collaborative product series titled “Soy Leyenda” (“I Am Legend”). Chapter 1 of the series, “I Will Be Legend,” explores Anuel’s past via a global full-family footwear and apparel offering beginning July 12, 2024.
Anuel and Reebok officially joined forces in June 2023, kicking off a long-term partnership that would encompass various product collections and special projects.
“Soy Leyenda,” Reebok and Anuel’s first official product collaboration, will take consumers on a journey through the artist’s past, present, and future through a creative lens. Each installment from the capsule will signify a different era of Anuel’s path to becoming a legend.
“Being a ‘legend’ means more than just reaching some level of cultural status,” explained Anuel. “It means you’re leaving an impact on future generations. I’ve had so many role models in my life who have shaped my character and my dreams, and I’m so thankful for them. They’re a big part of my story, this partnership, and this amazing product.”
Part one of the collection, “I Will Be Legend,” leverages Reebok’s classic footwear models to celebrate Anuel’s early ambitions of one day selling out stadiums—dreams that shaped his bold aesthetic today, his high-energy stage presence, larger-than-life performances, and emotionally charged music. These elements are thoughtfully captured on footwear and apparel through high-vis design execution, textures, and graphics.
Included will be the Classic Leather “I Will Be Legend,” the BB4000 “I Will Be Legend” and “I will Be Legend” Apparrel. You can see the items below.
Anuel kicked off his European tour on June 22. Fans can follow @Anuel on social media for more information.
Part one of the “Soy Leyenda” capsule, “I Will Be Legend,” is available globally beginning July 12 from Reebok.com and select retailers.
