Omaha, NE-based rapper and songwriter Loso Tha Artist is back with his latest release, “Keep Going.” The track blends soulful textures, 808 drums, and a reflective vibe, drawing inspiration from Blackstreet’s “Before I Let You Go.” Loso’s melodic chorus and introspective lyrics add a unique touch to the song.
Accompanying the track is a visual directed by QuanShotThis, which captures Loso in his element, taking viewers through his stomping grounds. “Keep Going” is emblematic of Loso’s journey and his mindset. The record aims to inspire those who are hungry, bold, and exploring the vast unknown, serving as a deeply personal character study that delves into Loso’s aspirations and ambitions.
Sonically, “Keep Going” has an upbeat, summer-like feel. Loso chants, “Understand, we sticking to the plan/had to stay down for just a little bit to make a band & then another band,” depicting the intense drive and determination that fuel his hustle. His raw, powerful vocals are paired with clashing percussion, guitar, and a throbbing bassline, further emphasizing the intensity of the track.
Loso has already built a notable presence, sharing stages with artists such as Lil Mouse and Sasha Go Hard, and headlining at festivals and events like SXSW, A3C and Lyrical Lemonade. With 2024 on the horizon, Loso is set to establish himself as a consistent and fully developed artist, making waves in the music industry.
Stream “Keep Going” below and follow Loso Tha Artist on Instagram @Loso_Tha_Artist.