The NBA has declined Warner Bros. Discovery’s last-minute attempt to retain some of the league’s broadcast rights. According to an official statement, the NBA found that WBD’s proposal “did not match the terms of Amazon Prime Video’s offer.” Consequently, the league has finalized a long-term agreement with Amazon, Disney, and NBCUniversal for its broadcast rights.
NBA announces that Warner Bros. Discovery did not match the terms of Amazon Prime and are agreeing to a longterm arrangement with Amazon. pic.twitter.com/5bYI2i1vFd
— Chris Haynes (@ChrisBHaynes) July 24, 2024
Warner Bros. Discovery’s TNT will continue to hold the rights through the 2024-25 season under the current contract. In response to the NBA’s decision, Warner Bros. released a statement on Wednesday, expressing its intent to take “appropriate action” after accusing the NBA of “grossly misinterpreting” its contract rights.
TNT Sports' statement on NBA media rights: pic.twitter.com/9L3fiFXoDH
— TNT Sports U.S. PR (@TNTSportsUS) July 24, 2024
This move marks a significant shift in the NBA’s broadcast landscape, positioning Amazon as a key player alongside established networks Disney and NBCUniversal. Warner Bros. Discovery faces the challenge of addressing the league’s interpretation of its contract.