Bud Light is turning football’s biggest weekend into a neighborhood-wide celebration with a star-studded new campaign featuring Post Malone, Shane Gillis, and Peyton Manning. As the Official Beer Sponsor of the NFL, Bud Light’s latest ad introduces the trio as “Big Men on Cul-De-Sac” (BMOCs), the ultimate party starters equipped with top-tier entertainment skills, high-tech gadgets, and fully stocked coolers of Bud Light.
“For over forty years Bud Light has been at the center of every great backyard hang with the help of BMOCs. For Super Bowl LIX, we’re celebrating the neighbors that can turn up a party and are always on-hand to lend a few cold ones when your cooler runs dry,” said Todd Allen, SVP of Marketing for Bud Light. “For the campaign, we tapped three of our favorite partners in Post Malone, Shane Gillis and Peyton Manning who all undoubtedly deliver BMOC energy in their everyday lives and shared it on screen in hilarious fashion for Super Bowl LIX.”
In the 60-second commercial, Post Malone and Shane Gillis are enjoying a laid-back afternoon when a neighbor enlists their help to amp up his backyard party. Without hesitation, they launch Bud Lights as invitations to the entire cul-de-sac, transforming the gathering into a full-blown bash. Peyton Manning makes his entrance in peak BMOC fashion—rocking jorts and a fanny pack—just as the neighborhood unites for an unforgettable night of cold beers, sizzling grills, and effortless fun.
The Source also has an exclusive look at Behind-the-Scenes of the creation of the spot with Peyton Manning, which you can see below:
“The best way to describe how I feel about being in my fourth Bud Light Super Bowl commercial? HELL YEAH,” said Post Malone. “From being on set with Shane flinging Bud Lights with our leaf blowers, to Peyton in jorts – it’s always easy with Bud Light.”
“Being in a Super Bowl commercial with Post and Peyton is cool,” said Shane Gillis. “The sketches with Bud Light last year were fun so being able to do this with these guys was great.”
“It was easy getting into the BMOC role when I found out I’d be grilling steaks, drinking Bud Lights, and hanging out with Post Malone and Shane Gillis,” said Peyton Manning. “Getting to team up once again with Bud Light for Super Bowl LIX is an incredible honor – they always bring the good times and laughs, and this spot will definitely have fans wishing they could join this cul de sac.”
Beyond the cul-de-sac, Bud Light and Post Malone are taking over New Orleans to kick off Super Bowl LIX weekend. The global superstar will headline the exclusive “Bud Light Backyard Presents Post Malone” concert on Friday, February 7. The one-night-only performance will showcase his signature blend of country-infused croons and chart-topping hits for fans 21 and over.
For those looking to bring BMOC energy to their own Super Bowl LIX celebrations, Bud Light is offering a chance to win $10,000 and a suite of Bud Light gear. Fans 21+ can enter by commenting #BMOCYourBlock and #Sweepstakes on Bud Light’s Instagram post.
To learn more about Bud Light’s Super Bowl LIX festivities, visit www.BudLight.com and follow @BudLight on Instagram, X, and Facebook.
