NYC hip-hop artist Lord Sko has officially announced his upcoming album PIFF, unveiling the project alongside his new single and music video, “Understand,” featuring Curren$y. The track captures Sko reflecting on his journey, calling it “a feel-good stoner anthem that brings the energy of California summer to the bitter New York cold.”
Curren$y, a longtime inspiration to Sko, delivers a confident verse, emphasizing the success many can’t comprehend. Directed by Jason Goldwatch, the “Understand” video uses trippy visuals to place the rappers in luxurious settings, from private jets to opulent mansions, showcasing their elevated lifestyles.
The single follows “Stubborn” and “Lesson Learned,” continuing the rollout for PIFF, the anticipated follow-up to Sko’s acclaimed 2023 album United Palace. With production from industry heavyweights like Harry Fraud, Statik Selektah, A-Lau, and 18-year-old prodigy Arlo Walker, the 14-track album highlights Sko’s evolution and rising status in hip-hop.
Drawing inspiration from the blog era’s stoner rap scene, Sko fuses classic NYC sounds with modern influences, earning comparisons to Wiz Khalifa and Mac Miller. With collaborations from rap legends and a national tour on the way, PIFF marks a new chapter in Lord Sko’s promising career.
