Raffi Keuhnelianwith Anto Dotcom
MPT Agency proudly announces a groundbreaking partnership with South Korean rapper, singer, and songwriter Penomeco, marking a significant move in the artist’s expansion into the U.S. market. This collaboration is not only a major artistic milestone for Penomeco but also a calculated economic step in line with the growing global influence of Korean acts in Western entertainment.
As a key member of the acclaimed hip-hop collective FANXY CHILD, alongside industry heavyweights like Zico, Crush, and Dean, Penomeco has been at the forefront of shaping South Korea’s hip-hop and R&B landscape. Known for his distinctive sound, innovative lyricism, and genre-blending artistry, Penomeco represents the next wave of Korean talent set to make an impact on a global scale.
The expansion of Korean artists into the U.S. market has proven to be a lucrative and transformative step for acts like BTS, BLACKPINK, and Stray Kids. Penomeco’s move signals a growing trend of Korean artists not only resonating culturally but also becoming significant economic drivers in Western entertainment industries. His partnership with MPT Agency reflects a shared commitment to amplifying this momentum by crafting a strategic approach to his U.S. debut.
Anto Dotcom, Co-Founder of MPT Agency, the leader in music marketing, highlighted the importance of this collaboration: “His expansion into the U.S. is about breaking new ground and solidifying Korean hip-hop as a major cultural and economic force worldwide.”
Raffi Keuhnelian, CEO of MPT Agency, emphasized the economic implications of the partnership: “ The U.S. market offers unparalleled opportunities for revenue, branding, and cultural influence. By guiding Penomeco’s introduction to this audience, we’re not only building his legacy but also contributing to the ongoing success of Korean artists in global markets.”
MPT Agency plans to leverage its expertise in cross-cultural marketing, digital strategy, and media integration to ensure Penomeco’s entry into the U.S. market is impactful and sustainable. This includes tailored music promotion campaigns that highlight his unique artistry while connecting him with audiences through strategic collaborations, performances, and high-visibility media opportunities.
This partnership represents a pivotal step in Penomeco’s career, reflecting the increasing importance of cross-cultural exchange in the global music industry. As Korean artists continue to captivate Western audiences, Penomeco’s journey exemplifies the economic and cultural opportunities that arise when East meets West.
