As Jalen Hurts prepared for Super Bowl LIX, his custom PE cleats carry a message as bold as his game: Greatness is unbannable.
The Jumpman logo, a symbol of excellence that transcends sports and culture, continues to redefine boundaries—from the hardwood to the gridiron. Inspired by Michael Jordan’s relentless pursuit of greatness, Hurts embodies that same mindset, proving that true champions refuse to accept limits.
With Jordan Brand expanding its influence into new arenas, these exclusive cleats serve as more than just footwear—they represent a legacy. From one man’s gravity-defying dominance on the court to a global movement that fuels the next generation, the message remains the same: You can’t ban greatness.
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