Fanatics Sportsbook has tapped basketball icon and Michigan legend Jalen Rose to lead its newest campaign, “Embrace the Chaos,” just in time for the NCAA Tournament. The partnership aims to bring fans deeper into the action with an exciting mix of rewards, content, and a chance to join Jalen at the national championship game.
At the heart of the campaign is a massive 5 Million FanCash Drop. Fans who place a $20 college basketball parlay with Fanatics Sportsbook will receive a guaranteed share of 5 million FanCash—win or lose. These rewards can be used across the Fanatics ecosystem to grab team gear, collectibles, bonus bets, and more, ensuring everyone comes out a winner.
To up the ante, Fanatics is offering a once-in-a-lifetime opportunity: fans who submit their parlay slips on social media will be entered for a chance to watch the national title game live in Texas alongside Jalen Rose himself.
Rose is front and center in the integrated ad campaign promoting the initiative. The spots—running in both 30-second and 15-second versions—take viewers on a surreal ride through the chaos of March Madness. With basketball courts collapsing into wormholes and flying scoreboards, the creative captures the unpredictable spirit of the tournament. Jalen appears in a barber shop, on a private jet en route to the title game, and in a nostalgic moment nodding to his days as part of Michigan’s iconic “Fab Five.”
The campaign also goes digital with a custom Snapchat filter and an interactive in-screen expandable video ad, giving fans even more ways to engage with March’s madness.
With Rose at the helm, Fanatics Sportsbook invites fans everywhere to embrace the uncertainty, excitement, and adrenaline of the NCAA Tournament—one parlay at a time.