PrizePicks, North America’s leading daily fantasy sports operator, has partnered with KLUTCH Sports Group as a strategic brand advisor. KLUTCH will guide the company’s talent and brand strategy while supporting new marketing efforts that bridge sports, entertainment, and culture.
The collaboration brings together KLUTCH’s Brand Consulting and Sports and Brand Insights divisions to help PrizePicks expand its cultural reach. With KLUTCH’s influence across sports and entertainment, the partnership aims to deliver bold campaigns and deeper engagement with fans and creators.
“PrizePicks is a brand that understands where sports fandom is headed – blending community, culture, and entertainment,” said Maria DeRuccio, SVP of Brand Consulting at KLUTCH Sports Group. “We’re thrilled to support in their journey as they build deeper connections with fans and athletes alike.”
KLUTCH, in partnership with UTA, represents top athletes, artists, and creators across media and business. Their brand advisory division plays a key role in shaping client identity and market presence.
This marks a pivotal step for PrizePicks as it looks to evolve beyond fantasy sports into a broader cultural platform, powered by talent and storytelling.