Another day, another lawsuit. Chris Brown’s Breezy Bowl XX tour might be lighting up stages, but behind the scenes, it’s facing legal fire. Just as the tour kicks off in Miami, local swimwear company Breezy Swimwear has filed a lawsuit against Brown and Live Nation, claiming trademark infringement tied to the tour’s branding.
The Miami-based brand says it’s been using the name Breezy since 2018 and created its Breezy Bowl event in 2023 as a platform to elevate women’s empowerment. Now, the company says Brown’s use of the same name for his nationwide tour is not only blurring lines but damaging the image they’ve spent years building.
“Celebrities do not get to overwrite small-business names just because they are famous,” said the brand’s attorney John Hoover in a statement to our friends at TMZ. Hoover added that they’re seeking legal protection to safeguard the identity of their brand and to end any confusion between the two ventures.
Chris Brown first announced the Breezy Bowl XX tour back in March. The announcement stirred headlines partly due to his London arrest at the time, which nearly derailed the tour before it began. Breezy Swimwear says the drama around Brown’s name is now being wrongly associated with their brand in the public eye.
CEO Kris Izquierdo revealed that their Breezy Bowl account on the Gram has received a wave of messages from confused fans, many thinking the singer would be showing up at their event. “This is proof that confusion already exists,” Izquierdo noted.
The lawsuit asks the court to force the destruction of any merchandise using Breezy or Breezy Bowl and to block Brown and his team from using those names moving forward. Breezy Swimwear says the goal isn’t publicity, but protection, ensuring their brand identity remains intact and untainted by celebrity controversy.