From Cancún to Rome: Palace Resorts redraws the map of personalized luxury

In an increasingly demanding global market where travelers seek more than just accommodation, hotel brands must evolve beyond traditional service. Today’s demand calls for flexibility, personalized experiences, and consistent quality standards — regardless of destination. Within this competitive landscape, Palace Resorts has managed to position itself as a benchmark in high-level hospitality by blending local identity with an international vision. Founded in Mexico over four decades ago, the company has followed a path of steady expansion, becoming part of a global group: The Palace Company, with a strong presence across the Caribbean, the Americas, and Europe. The group’s proposal offers guests the freedom to build their travel experience with confidence, backed by a brand known for its operational excellence.

Palace Resorts: expansion with a global identity

Throughout its history, Palace Resorts has built a solid reputation in the all-inclusive luxury segment. With developments in Cancún, Playa del Carmen, Cozumel, Los Cabos, and Ocho Ríos, the brand has consolidated a network that caters to different traveler profiles while maintaining operational coherence and high standards. Properties such as Moon Palace Cancun and Le Blanc Spa Resort Cancún represent milestones in the evolution of a model that combines modern infrastructure, fine dining, and personalized attention.

International expansion began in 2015 with the opening of Moon Palace Jamaica in Ocho Ríos. With this move, Palace Resorts entered the English-speaking Caribbean, broadening its reach without compromising the core principles of its operational model. The opening of a resort in Los Cabos in 2018 reaffirmed its interest in diversifying geographically. Each new destination has been integrated as part of a strategy centered on the guest experience, with meticulous attention to detail to ensure consistency and quality.

A structured path for growth: the story of The Palace Company

The group’s sustained growth led to an organizational restructuring that was formalized in 2024 under the name The Palace Company. This new corporate identity encompasses several brands with distinct focuses: Palace Resorts, Moon Palace Resorts, Le Blanc Spa Resorts, and Baglioni Hotels & Resorts. The reorganization enabled more efficient management of the international portfolio, strengthened each brand’s presence in key markets, and consolidated an operational structure aligned with long-term expansion goals.

One of the most significant milestones in the internationalization process was the full acquisition of Baglioni Hotels & Resorts, a brand with roots in Italy and a presence in culturally rich destinations such as Rome, Milan, Florence, and the Maldives. In 2025, The Palace Company announced the addition of a historic property in central Rome, located on Via delle Vergini. Just steps from landmarks like the Trevi Fountain and the Spanish Steps, the building will be transformed into a five-star hotel with 131 rooms, joining the Baglioni collection. The integration of this property reflects the group’s ability to translate its vision of personalized luxury into culturally and historically significant urban settings.

A global experience under one standard

Palace Resorts’ approach goes beyond simply increasing the number of properties; its priority is to offer guests a network of authentic experiences that uphold high-quality standards in every location. From family-friendly resorts with kids’ clubs and water parks to urban options rich in cultural value, the group enables the creation of diverse travel itineraries under a unified service promise. Each brand caters to a distinct travel style, without compromising consistency or attention to detail.

The upcoming opening of Moon Palace The Grand – Punta Cana, slated for 2026, reaffirms the group’s commitment to the Caribbean as a strategic market. This development will feature high-rise towers, a Greg Norman-designed golf course, a water park, and gourmet specialty restaurants. The resort symbolizes an evolution in the understanding of luxury vacations: accessible, sustainable, and adaptable to the needs of today’s global traveler.

Today, Palace Resorts represents much more than a hotel chain. The group has evolved into an international operational model that balances growth with coherence and diversification with excellence. What began in Cancún as a sun-and-sand tourism proposal has transformed into a hotel network capable of operating in the world’s leading markets. With strategic vision, solid management, and a commitment to the guest experience, the company continues to set the pace in high-end hospitality.