YouTube and the National Football League have announced that GRAMMY® Award-winning global recording artist KAROL G will perform at halftime during YouTube’s first exclusive NFL live broadcast. The event takes place on Sept. 5 during the 2025 NFL São Paulo game at Corinthians Arena, featuring the Kansas City Chiefs and Los Angeles Chargers.
The Week 1 matchup streams free worldwide on YouTube, with coverage beginning at 4 p.m. PT / 7 p.m. ET / 8 p.m. BRT and kickoff set for 5 p.m. PT / 8 p.m. ET / 9 p.m. BRT.
“I’m so excited to be part of YouTube’s first-ever NFL live broadcast, it’s truly an honor and a moment I’m so proud to be part of,” said KAROL G. “I’ve watched many NFL halftime shows over the years and now having this opportunity to bring my music to this global stage means the world to me. I can’t wait to celebrate with everyone in São Paulo and fans all around the world.”
With nearly 30 billion YouTube views, KAROL G is a powerhouse in global music. Her latest album Tropicoqueta generated over one billion streams and marked her third consecutive Top 3 entry on the Billboard 200 and fourth straight #1 on Billboard’s Top Latin Albums chart. She also broke her own record on the Hot Latin Songs chart, landing 20 songs simultaneously.