As the 2025 NFL season kicks off, speculation is already heating up over who will headline the 2026 Super Bowl halftime show. According to Gambling.com entertainment expert James Leyfield, Taylor Swift is the favorite at +125. A performance could carry extra significance if her fiancé, Travis Kelce, plays for the Chiefs in the game.
Jay-Z, whose company Roc Nation has overseen half-time shows since 2019, is next in the betting market at +150. Despite his long-standing influence, he has never headlined the event himself. Other contenders include Drake (+187.5), Post Malone (+200), BTS (+250), and heavy metal band Metallica (+450), who could offer a local connection.
With a competitive field and a mix of pop, hip-hop, and rock possibilities, fans and bettors alike are eager to see who will take the iconic stage.