To celebrate its 30th anniversary, eBay has announced the launch of the ‘95 Shop, a new retail experience and online destination curated by actress and ’90s icon Sarah Michelle Gellar. The shop highlights iconic fashion, collectibles, and motors from the decade, celebrating eBay’s legacy of shaping culture and connecting people with the things they love.
Drawing on data from the platform, the collection features “greatest hits” that defined the era and remain cultural staples today. Items include Jordan XI sneakers, Pokémon cards, vintage Gucci, and a 1997 Land Rover Defender.
“It’s been so fun to see the best of ‘90s culture take center stage again, particularly as it was such a defining period for me personally,” said Sarah Michelle Gellar. “eBay has always been the place to find iconic pieces — from memorable looks to rare collectibles and more. Curating the ’95 Shop gave me the chance to spotlight items that defined the decade, including a few signed Buffy treasures.”
Shoppers can immerse themselves in ’90s nostalgia at the ’95 Shop pop-up in New York City or online at ebay.com/95shop. The online auction of the “greatest hits” will commence on September 3, with each item having a starting bid of 95 cents, and all proceeds will benefit Make-A-Wish. Fans can also visit the pop-up at 45 Grand St. in New York on September 4 from 11 a.m. to 7 p.m. ET to browse and purchase unique finds from the era. For those unable to attend, eBay will host a marathon of live streams on September 3 and 4, where fans can bid in real time on the coveted items.