Apple officially unveiled the iPhone 17 lineup Tuesday, headlined by the ultra-thin iPhone Air with a 6.5-inch display and titanium casing, starting at $999. The iPhone 17 Pro begins at $1,099 with 256GB storage, while the base iPhone 17 starts at $799, offering a 6.3-inch display, A19 chip, and upgraded cameras. All models run iOS 26, launching Sept. 15 for older devices, with phones available Sept. 19. Apple also revealed new Apple Watches and updated AirPods.