During Thursday Night Football coverage of the Washington Commanders and Green Bay Packers, Prime Sports unveiled NBA Delivered, the first campaign promoting its upcoming NBA on Prime season.
The creative links NBA fans and Amazon customers through the familiar theme of Prime deliveries. NBA stars Luka Dončić, Victor Wembanyama, and Donovan Mitchell appear alongside NBA on Prime talent Blake Griffin, Taylor Rooks, Dirk Nowitzki, and Candace Parker as they “deliver” basketball excitement through Amazon’s signature boxes and delivery vans.
“As the NBA’s newest media partner, we wanted to create something special that would formally introduce fans to NBA on Prime while generating excitement for our inaugural season,” said Stacey Rosenson, Head of Marketing for Prime Video Sports. “NBA Delivered represents the perfect marriage of a recognizable pillar of the Amazon brand with the premium content we’ll bring to NBA fans across the globe on Prime Video.”
The campaign will roll out across owned, earned, and social media channels, with “NBA on Prime Coming October 24” messaging appearing on Amazon.com, Prime Video, and during Thursday Night Football broadcasts. Additional placements will appear across Prime Video’s live sports properties, including the New York Yankees and NWSL.
NBA on Prime officially tips off Friday, October 24, with a doubleheader featuring the Boston Celtics visiting the New York Knicks, followed by the Minnesota Timberwolves at the Los Angeles Lakers. Pregame coverage begins at 7 p.m. ET live from Amazon Studios in Culver City.