From the Diamond to the Booth: The Hip Hop Legacy of MLB Fitteds

Major League Baseball fitted caps have long served as more than team merch. In Hip Hop,…

Snoop Dogg Launches Annual 4/20 Merch Drop with Bravado, Celebrating Cannabis Culture and Death Row Legacy

Widely regarded as the “Patron Saint” of 4/20, Snoop Dogg has announced the launch of an…

Beyoncé and Levi’s Reimagine Classic Ads in Chapter Three of Their Collaboration

Beyoncé Knowles-Carter and Levi’s continue collaborating with Chapter Three, which reimagines the iconic 1988 “Refrigerator” ad.…

How Hip Hop Put Watch Brands on the Map And Why The Resale Game Is Booming

Last week, Perri Dash, founder of Super Niche and host of The Wrist Check Podcast, shared…

Black Designer Rovell Gaither Addresses Telfar Copying Allegations

Independent designer Rovell Gaither has spoken out following accusations that popular fashion brand Telfar copied his…

Golden Legacy: Armitron Celebrates 50 Years with the 1975 Limited Edition Watch

For half a century, Armitron has been synonymous with accessible luxury, impeccable craftsmanship, and timeless style.…

A$AP Rocky Is Ray-Ban’s First-Ever Creative Director Fresh Off Acquittal

Fresh off a significant courtroom win, A$AP Rocky is celebrating another triumph in the fashion world.…

WTH? Ye’s Website Sells ‘Swastika T-Shirts’ Following Weird Super Bowl Ad

You can’t make this up … Ye, the rapper formerly known as Kanye West, used a…

A Look at Archival and New Ray-Bans Featured in A$AP Rocky’s Fashion Show

Hip hop artist A$AP Rocky has stood out over the years thanks to his eye for…

Fresh To Death: The Impact Of Black Brands On Hip Hop Fashion

In the past five decades of fashion and jewelry in Hip Hop culture, there has always…