Loaded Lux and Murda Mook Drop Freestyle for Nigel Sylvester’s Jordan Brand Collection

To celebrate the release of pro-BMX athlete Nigel Sylvester’s highly anticipated Brick by Brick collection with…

Jordan Brand Marks Air Jordan 12 “Flu Game” Returns for March 1

The Air Jordan 12 “Flu Game” is coming back, bringing a legendary piece of basketball history…

2025 NBA All-Star Game Uniforms Unveiled

The 2025 NBA All-Star Game uniforms have officially been unveiled, marking the eighth consecutive year that…

Paolo Banchero’s Jordan Brand Heir Series Player Edition Drops Feb. 17

Jordan Brand is celebrating Paolo Banchero’s journey from Seattle to the NBA with a special Player…

Jordan Brand Launches Heir Series, A New Basketball Silhouette Inspired by Women’s Game

Jordan Brand continues its legacy of innovation with the Heir Series, a new silhouette built for…

Jordan Brand Welcomes USC’s Branch Brothers as First NIL Football Athletes

Jordan Brand has officially announced the signing of its first Nike, Inc. NIL (Name, Image, Likeness)…

Rema Shines at Jordan Brand’s The One Finals in Paris

Rema delivered a captivating performance at Jordan Brand’s The One Finals, held at Le Trianon et…

Jordan Brand Unveils Air Jordan XXXIX Featuring Advanced Cushioning and Sleek Design

Jordan Brand has announced the launch of the latest edition in its iconic Air Jordan flagship…

SOURCE SPORTS: Jordan Brand Announces ‘Our Turn’ 1v1 Global Basketball Tournament

Jordan Brand has launched the ‘Our Turn’ 1v1 global basketball tournament, inviting the next generation of…

Jordan Brand Boosts Nike’s Earnings with Record Performance

Nike posted its fourth-quarter earnings report on Thursday, revealing that Jordan Brand was the standout performer…