Nike Showcases the Creative Evolution of NBA City Edition Uniforms

Nike Showcases the Creative Evolution of NBA City Edition Uniforms

The start of the NBA season also brings a new line of Nike products to the hardwood. Beginning opening nights fans will see NBA City Edition uniforms. City Edition uniforms first started in 2017 and have evolved over time connecting with both the franchise and city. “City Edition uniforms were intended to be windows into […]

UCLA Enters Multi-year Agreement with Nike and Jordan Brand

UCLA Enters Multi-year Agreement with Nike and Jordan Brand

The Nike and Jordan Brand family is growing as they have announced a six-year agreement with UCLA Athletics. Nike and Jordan Brand will become the Bruins’ official athletic footwear, apparel, and equipment provider starting on July 1, 2021. “UCLA is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to […]

Nike and Drake Announce New Collaboration ‘NOCTA’

Nike and Drake Announce New Collaboration 'NOCTA'

A couple of weeks ago, Drake teased a new collaboration with Nike set to debut on December 18. At the time, information on what the duo was working on was slim, beyond a new logo that shined in Toronto, now we have clarity. Drake and Nike have announced the launch of a new sub-label, NOCTA. […]

Drake Teases New Nike Drop for December 18

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Drake’s Certified Lover Boy is set to drop in January and he recently let off a small collection of clothing, but could more be on the way? Drizzy hit social media late Saturday night with a release date of 12.18.20. The reveal is a short Nike collaboration teaser, giving some shine to a new logo, […]

Drake Releases ‘Certified Lover Boy’ Nike Collab

Drake Releases 'Certified Lover Boy' Nike Collab

Drake announced that his forthcoming musical effort, Certified Lover Boy, won’t see the light of day until the top of the year. But fans will get the chance to purchase the album’s merchandise that the Toronto rapper dropped in collaboration with Nike. Fans might recognize the heart-embroidered bomber from the “Laugh Now Cry Later” music […]

Nike Reveals Release Dates for LeBron 18 Sneaker

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The Nike LeBron 18 will bring the Zoom Air and Max Air together in a new method for Nike Basketball. The components of the Zoom and Max will work in the blend of speed and power that King James possesses. The LeBron 18 will launch on September 21 in China with the Empire Jade colorway […]

Kanye West Says He Wants Adidas to Let Him Wear Air Jordans

Kanye West Says He Wants Adidas to Let Him Wear Air Jordans

Even though Kanye’s contract with Adidas has proven very lucrative, Kanye still feels like there are some things he should be allowed to do. One of those is to wear a pair of Air Jordans. Part 1 of Nick Cannon’s interview with Kanye West recently released online. The two talked about a variety of topics. […]

Drake Reportedly Prepares For Album Merch Release With Nike In NYC


Drake is gearing up for the release of his 6th studio album, Certified Lover Boy. The OVO Sound CEO released the project’s first single, “Laugh Now, Cry Later” with Lil Durk earlier this month. The video was shot at the Nike HQ in Portland, OR. The Scorpion artist has sported the athletic wear pretty often […]

Nike to Celebrate Kobe Bryant and Mamba Mentality with ‘Mamba Week’

Nike to Celebrate Kobe Bryant and Mamba Mentality with 'Mamba Week'

Orange County isn’t the only entity set to honor Kobe Bryant later this month. Nike has announced “Mamba Week,” a week-long celebration of programming and retail launches that celebrate the Lakers legend. During Mamba Week, Nike will celebrate Kobe’s legacy and the Mamba Mentality by providing a $1 million donation to the Mamba and Mambacita […]

Nike Reveals The Zoom Freak 2, Giannis Antetokounmpo’s Second Signature Sneaker

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The second signature shoe by Nike for Giannis Antetokounmpo, the Zoom Freak 2, has now been revealed. The sneaker is designed to support his unstoppable moves and make him a more effective basketball player. “What Giannis does in space is directly connected to his body proportions,” says Ross Klein, Senior Creative Director for Nike Basketball. […]

Nike Athletes Thank and Announce Footwear Donation of 32,500 Sneakers to Healthcare Workers

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Nike is donating Air Zoom Pulse footwear to our everyday heroes on the frontline of the coronavirus pandemic. Frontline healthcare workers in Barcelona, Berlin, Chicago, London, Los Angeles, Memphis, Milan, New York City, Paris, and across Belgium will receive Nike kicks. The iconic sneaker brand will be tag-teaming with Sabrina Ionescu, the No. 1 overall WNBA draft pick for the New York Liberty; Joc […]

Nike Reveals the Releases for Air Max Day 2020

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To celebrate the 30th birthday of Nike Air Max 90, Nike is rolling out innovative styles that are inspired by the original Air Max 90 silhouette. The new styles include the Air Max 90 Recraft, Verona, the 2090 and the Auto Max. The new sneakers are set to expand the sneaker conversation via innovations in the […]

Lawyer Michael Avenatti Found Guilty of Attempting to Extort $25 Million from Nike

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Lawyer Michael Avenatti was found guilty on all three charges for attempting to extort up to $25 million from Nike. This comes two years after he gained widespread attention for representing Stormy Daniels in her legal disputes with Donald Trump. Avenatti was accused of threatening to “shakedown” the sportswear giant by revealing evidence that Nike […]

Nike Donates $5 Million to the Obama Presidential Center in Chicago

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Nike has joined forces with former President Barack Obama by donating $5 million dollars in an effort to assist him in building the Obama Presidential Center in Jackson Park, located on the southside of Chicago. The museum will include housing exhibition space as well as education and meeting rooms, and a  presidential library that would […]

Travis Scott Unveils His Next Nike Air Force 1 Collab & Art Workshop With a Halloween-Themed Lookbook

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Given his oftentimes “monstrous” rap aesthetic, it’s no surprise that Travis Scott would be feeling the Halloween spirit when it came around to unveiling his upcoming Nike Air Force 1 x Cactus Jack collaboration. Advertisement The spooky setting of the lookbook perfectly compliments the eclectic style of the silhouette itself. Incorporating a mix of many […]