Words by Megan Ambers
OBJ ain’t letting no season-ending injury stop him from making his bread.
The New York Giants wide receiver teased his followers on twitter, Thursday with the first look at his Nike Air Force 1 collaboration. The tweet read:
“NY simply cultivated what Louisiana raised. I am OBJ. Read the Label. @nikesportwear X footlocker #AF1”
The photo shows a tag label with “Nike OBJ Air Force 1” lettering. Sportswear and footwear retailer Footlocker confirmed the collaboration, by quoting the tweet with “Stay Tuned” shortly afterwards.
— Odell Beckham Jr (@OBJ_3) November 16, 2017
Odell signed the “richest NFL shoe deal” with Nike in May with a deal worth up to $30 million dollars over the next five years. The salary is reported to pay Beckham Jr. nearly twice the amount Nike has ever paid a football athlete. The deal is also reported to pay Beckham Jr. more than his NFL team. The NY Giants pays the wide receiver $10.4 million over the next four years, with a $5.9 million signing bonus.
Nike has celebrated the 35th anniversary of the AF1 silhouette throughout the year, by collaborating with many hip-hop fashion influencers including Virgil Abloh, Kareem “Biggs” Burke, Travis Scott and many more.