UrbanClout, the premiere digital platform for exclusively branded urban lifestyle and entertainment-based programming, announced today that it will be partnering with leading fashion retailer, DTLR. The strategic marketing partnership will advertise the network’s original programming, as well as DTLR’s latest fashion trends for a seamless pairing that targets the youthful, urban demographic.

As a nationwide retailer of high-quality apparel and footwear brands such as LRG, New Era, Levi’s, Nike, Adidas, Polo, UGG, New Balance, and Timberland, DTLR reaches the UrbanClout audience in a unique way that will undoubtedly saturate the urban marketplace. Utilizing integrated initiatives in the form of both traditional and digital media, the UrbanClout and DTLR partnership will feature life-size cut-outs of UrbanClout series cast members, shopping bag stuffers, combined radio and online advertisements, direct email promotions, and outreach through various social media platforms throughout the U.S.


“The UrbanClout team is thrilled that we will be engaging with our viewers in a brand new way,” explains Delmond Newton, CEO and Founder of UrbanClout. “The DTLR brand aligns perfectly with UrbanClout’s messaging and we believe that our growing fan-base will be as excited as we are about these upcoming initiatives.”

In addition to traditional and digital advertising practices, DTLR retail locations will also transform into an After Hours Lounge in rotating cities (Washington D.C., Atlanta, Chicago, Richmond, and Charlotte) that will feature a DJ, catered food, and several bars. Participating UrbanClout subscribers can also enter exclusive After Hours contests for a chance to win an array of prizes, including one lucky fan who will win a $500 shopping spree courtesy of UrbanClout and DTLR.

“Our core demographic is the 15-30 year old trend seeker that loves to embrace their culture,” says DTLR Business Development Manager, Jay Woods. “With that said, the DTLR consumer is the exact audience UrbanClout aims to be target and we are very eager to begin this project.”

Throughout this year-long project, UrbanClout aims to eventually extend the service’s streaming capabilities to even more Internet-connected devices and introduce additional streaming content onto the platform. The partnership will allow UrbanClout to enhance their overall customer experience, while increasing visibility and drawing traffic to DTLR retail locations for a flawless and mutually beneficial partnership.