Snoop Lion

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Either you buy in or you’re out. Snoop Lion shares his thoughts on Rick Ross’ 1st amendment right to free speech and says the rapper’s dialect should not be taken out of context.

It was salt on the wound when Reebok decided to drop Rick Ross and terminate their endorsement deal. A long, never-ending month of misfortune for the man holding the driver’s seat in Maybach Music.


Snoop Lion has had his share of success and controversy throughout his tenure as Snoop Dogg, hip hop’s favorite uncle. He has wrestled legal issues and criticism from some of the highest public figures. Throughout the adversity, Snoop has racked up a number of endorsement deals and is undoubtedly an influential figure in and out of music. He offered some advice to Rozay while catching up with Sway on MTV‘s RapFix Live.

We do remember where Reebok stood on the relevancy scale before launching a campaign with Ross and Producer Swizz Beatz on the forefront. The move was questionable but understandable as Reebok caught fire from all corners. Snoop made it clear that as a company you should buy into the lifestyle not only the numbers.

When reflecting on himself he says, “Me personally, as a rapper, I don’t have no regrets about what I say, so I wouldn’t give a damn about endorsement deals or none of that. If y’all cut me loose than y’all weren’t meant to be with me — that’s what I say.”

Check out the full interview here.

Virgilio Mendez