ICB unveiled its 2014 campaign and celebrated Fashion and Hip-Hop.
On July 30, Mia Moretti and Alexandra Richards hosted an exclusive party to unveil the ICB Fall 2014 Campaign and celebrate a collaboration between ICB and Def Jam Recordings. DJ Eiko Hara was there spinning a custom mix of the ICB x Def Jam Fall 2014 mix-tape and there was a performance by Jeremih with special guest, Vado.
The event also included Roberta’s Pizza from Brooklyn outside serving up wood-fired pizza and La NewYorkina serving paletas. The ICB Fall 2014 campaign featuring Joan Smalls celebrates this season’s ICB girl who is effortlessly cool and on the pulse of music & culture.
The collection references the 90’s – but updated. To celebrate the launch of Fall 2014 ICB teamed up with Def Jam Records to create a mix-tape that captures the collection’s vibe: a little bit street – a lot city, and a modern take on the best classics. The ICB x Def Jam mix-tape was distributed to 500 influencers worldwide and will stream at icbnyc.com.
