4. Kentucky Derby
The start to what is known as the “Triple Crown” in horse racing took place in Louisville, KY. The upper echelon of sports betting is always at a all time high as the wealthy sip on priceless alcohol while watching the horses they put 10% of investment on attempt to rewrite the history books. A horse by the name of American Pharoah came out victorious. But the real winner has to be a participant by the name of Itsaknockout. Catchy name + advertisement + marketing of the megafight= a light piggyback jog straight to the bank.