TIDAL enjoyed great successes during the first quarter of this year, and a new report suggest that their second quarter is going just as beautifully. After exclusively releasing albums from Rihanna and Kanye West over a three-week span, TIDAL saw its subscription numbers spike, and April’s exclusive release, Beyoncé’s fifth studio album, Lemonade, might have given the company its biggest jump in subscription numbers yet.
According to The New York Times, holding the exclusive rights to Lemonade netted the streaming service roughly 1.2 million new subscribers, a whopping 30% increase on the three million subscribers TIDAL reported they had back in March. Though their subscription numbers still pale in comparison to their primary competitors, Spotify and Apple Music, if their audience continues to grow at this rate with marquee releases that could chance, especially considering how many superstars have pledged their allegiance to the service.
Despite the block TIDAL had on the album for most of its first week, Beyonce‘s Lemonade continues to perform well on the charts, and just narrowly missed topping off at #1 for the second time this week with 202,000 units moved.
