The sneaker world is comprised of countless cities, states and communities all over, and it looks like Nike and Foot Locker are heading to three in specific — Houston, Miami and the ever-blazing Atlanta — to see how it’s done in the South. Of course, in order for the official tissue experience, rappers from all three areas were tapped to be the official tour guides for each respective area, including Maxo Kream representing for H-Town, Denzel Curry holding it down for the Floridians and YFN Lucci giving us a taste of ATL.
The “Home & Away” collection seen here launches off with the the “Home” side first, giving us iterations of Nike’s popular Air Max Plus 95, Air Force 1 and Air Max Plus 97 silhouettes, all three being assigned to a specific city to show how those areas make a unique mark on the sneaker world. Wild colorways, eclectic prints and some really fine embroidery is seen throughout in these three offerings, but the MCs at hand can probably better explain things than we can.
Peep the “Home” campaign videos below, featuring Denzel Curry for Miami, Maxo Kream for Houston and YFN Lucci for Atlanta, respectively, and look out for the shoes to drop this Thursday (December 6) at Foot Locker. Look out for the “Away” set with three more sneaker influencers pretty soon, too:
Denzel Curry – “MIAMI”
The Sneaker: Nike Air Max Plus 97 “MIA Home” – $170 USD
https://www.youtube.com/watch?v=fDArNQxPA6c
Maxo Kream – “HOUSTON”
The Sneaker: Nike Air Max Plus 95 “HOU Home” – $170 USD
https://www.youtube.com/watch?v=8rCo_rUpSMc
YFN Lucci – “ATLANTA”
The Sneaker: Nike Air Force One “ATL Home” – $100 USD
https://www.youtube.com/watch?v=lEQOz9EIffM