AYO SK3TCH is on a tear lately despite the 2020 quarentine, delivering some of the hardest bars yet of his career in his newest release: “My Plug N’ My Plays”. SK3TCH reminisces on the trials and tribulations of being a young rapper coming up out of Boston and how he managed to make it out of the struggle. The video, directed by Pasadena filmmaker Jonny Mats, features SK3TCH revisiting many of the familiar sights of his childhood, bringing to life the experiences that influenced him in writing such a deeply personal, relatable hit.
Fitting the reflective mood of the song, the video takes on a distinctly retro feel, with the motif of SK3TCH’s video being played from a vintage television being an integral part of its storyline. SK3TCH repeatedly breaks the fourth wall to speak to the viewer directly about his past life experiences. The beat of the song, which was made by PDUB The Producer (most known for his work with A Boogie wit da Hoodie and Roddy Ricch), synergizes perfectly with SK3TCH’s message. Make sure to follow AYO SK3TCH on all social medias @ayosk3tch.