After the tragic loss of the chartbreaking superstar his sound engineer pushed through relentlessly to bring us the posthumous album ‘Legends Never Die’. The mix of pre-recorded songs was bound to win a Grammy and go multi-platinum. Pure talent? According to the award-winning sound engineer, it is more about relationships and bonds.
Max Lord is the torchbearer for the next generation of sound engineers and music producers in the industry. The Grammy award winner from the super-producer collective 808 Mafia is associated to the top of the industry. Several great artists like Cardi B, Young Thug, Travis Scott, and Halsey acknowledge the producer’s talent. Only a couple years into the industry as a professinal, t would be safe to assume that he is just starting his journey, yet, he is wise in his methods.
Before getting into the limelight, the sound engineer was struggling with mixed demos for some pop artists. There wasn’t a touch of hip-hop in his work at all. Not until he met Fredo Santana. The keen artist knew how he could revolutionize their music and charm the world with their voices. Rest was history as he started to move ahead by meddling with Chief Keef and 808Mafia co-founder Southside. That’s how he grew accustomed to the hip-hop world.
With every ounce of humility, the star-engineer claims to be an absolute nerd. According to him, he loves producing music. It isn’t ‘work’ for Max, nor is it a way for him to make money. Countless professionals seek money and profits from this trade. However, the sound master believes it’s more about challenging yourself. Breaking the barriers would land you in the right place. That’s what you achieve when you work for your friends! Juice WRLD and Fredo were two talents he exclusively worked for. After losing his dear friend Fredo in 2018, the recent loss of Juice WRLD was certainly hard-hitting to the talented sound creator. Yet, he dedicated his focus to work on the album to bring it to the public. For the artist’s legacy. You need to care about the music you create, be proud of your work, and care about the people you’re working for. That’s what the award-winning producer wants to share with the world.
Making music is cool. It is passionate, and if you can find the right people to focus that passion on, you will reach great heights. That’s how you turn any sound into music, and that’s when you truly bring out the potential of something that makes everything worth it.