Marc Pritchard of Procter & Gamble revealed 5% of the marketing industry spending is invested in minority-owned media, while 40% of the U.S. population is composed of Black, Hispanic, Asian-Pacific and Native American people.
In an Ad Age Town Hall on April 5, leaders in the industry will come together to discuss why investing in minority owned media is important. Questions will be submitted by viewers.
L. Londell McMillan (executive publisher, The Source
Shante Bacon, founder and CEO, One/35 Agency
Coltrane Curtis, founder and managing partner, Team Epiphany
Lindsey Farrar, co-founder, president and editor-in-chief, CrwnMag
Tish Galindo, founder and CEO, 360 Agency
Ahmad Islam, CEO and co-founder, Ten35
Linda Ong, CEO and founder, Cultique and founder, Protector Coalition
Isabel Rafferty Zavala, founder and CEO, Canela Media
Rana Reeves, founder, RanaVerse
“It is encouraging that the advertising industry is taking the time to investigate how bias and racism remains one of the biggest failures for Black owned media as well as a failure for brands and advertisers to reach multicultural audiences who are loyal consumers and supporters,” McMillan said. “It is my hope this effort is more than window dressing, as we have seen this pattern before – we will see soon.”
RSVP here and submit your questions.