Iconic sneaker and sportswear retailer Eastbay will shut down this week. Shoppers are directed to take their interest to Champs Sports in a message on the Eastbay homepage.


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“We’re saying goodbye to Eastbay at the end of December 2022. We encourage you to shop at champssports.com to find great deals for your athletic shoes, clothing, and more,” a message on the FAQ page reads.

Wisconsin Public Radio notes 210 workers will be laid off as a part of the closure. Eastbay began in 1990 by creating its own line of clothing before evolving into team paraphernalia and sneakers from brands like Nike, Adidas, Converse, and more.

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