Francheyez, an emerging artist deeply connected to his Puerto Rican heritage, has recently released a captivating new song and music video titled “Piñones.” This remarkable creation, featuring the talented artist Conan and produced in collaboration with YNVS Shampoo, pays homage to Francheyez’s Puerto Rican roots and the often overlooked Afro-Latinos in Puerto Rico.
Francheyez’s childhood memories are intertwined with the annual PR festival, a cherished tradition his parents faithfully upheld. It was through these experiences that Francheyez developed a profound appreciation for his cultural heritage and a deep understanding of where he came from. His parents’ commitment to ensuring he knew his roots became the driving force behind this remarkable song and video.
In a serendipitous turn of events, Francheyez reconnected with a childhood friend who happened to be part of his former rap group, SOS. Despite their shared history, they had never collaborated before. However, their genuine friendship and shared experiences added a unique dynamic to the creative process, ultimately enriching the sound and authenticity of “Piñones.”
One influential figure who recognized the power of this track was YNVS Shampoo, Conan’s father and a legend in the music industry. When he heard “Piñones,” he wasted no time in urging Conan to reach out to Francheyez. Recognizing the importance of this record, Francheyez quickly responded by expressing his commitment to putting the accompanying video together.
Fortuitously, the Puerto Rican festival was just three weeks away, presenting an ideal opportunity to capture the essence of the song and showcase the vibrant Puerto Rican culture within the bustling streets of New York City. Francheyez enlisted the expertise of Prokreators Multimedia, his trusted videographer, to create a gorilla-style video that authentically portrays the beauty and spirit of Puerto Rico.
As a poignant symbol of his journey, Francheyez donned a jersey in the video, one that he won as a child while shooting free throws with his mother at the Puerto Rican festival. This seemingly coincidental occurrence holds a profound significance, as it serves as a reminder that life has a way of coming full circle. In that moment, it felt as though his parents were by his side, providing guidance and support throughout his artistic endeavours.
Connect with Francheyez on Instagram:
https://instagram.com/ferrarifrancheyez
