As the anticipation for the 44th edition of the Ryder Cup in Rome later this month builds, DJ Khaled and European Ryder Cup captain Luke Donald have come together for an exclusive content piece. The meeting occurred at DJ Khaled’s Miami home, forming part of the exciting build-up to the popular golf event.
DJ Khaled, known for sharing his golfing passion with his vast following on social media, expressed his enthusiasm for collaborating with the Ryder Cup to engage his audience in a crossover moment rooted in his love for golf. The two influential figures shared stories and insights about music, entertainment, golf, and life itself during their time together.
In the exchange, DJ Khaled spoke about his deep affection for golf, describing it as a “difficult, but beautiful” sport that has also captured the hearts of his children. Meanwhile, Luke Donald emphasized the significance of the Ryder Cup as the “purest form of our sport,” with this year’s event scheduled at the Marco Simone Golf & Country Club in Rome from Sept. 29 to Oct. 1.
“We’re really keen to continue embracing unconventional content creation, and to tap into a broad and diverse audience,” Roc Nation Sports International head of content and strategy Rob Simpkins. “It was brilliant to see Luke spending some time in the home of DJ Khaled, while also showing off some of their skills on a putting green – albeit away from the traditional golf course setting. This is all part of our vision to incorporate sport, lifestyle, culture and music into the partnership between the Ryder Cup and Roc Nation Sports International.”
This content piece is part of a broader sports crossover content series between the Ryder Cup and Roc Nation Sports International (RNSI), featuring notable athletes from various sports taking on unique golf challenges. The Ryder Cup’s partnership with RNSI, including the involvement of Grammy-winning DJ Khaled, has added an exciting dimension to the upcoming event, promising to make the 2023 Ryder Cup in Rome one of the most memorable in its history.
