Coi Leray and Metro Boomin previously collaborated on the song “Self Love,” featured on the Spider-Man: Across The Spider-Verse soundtrack. The song was an instant smash, even as one of Coi’s most streamed signs on Spotify.
Now, the multi-platinum recording artists have unveiled their new partnership with AXE, the leading men’s fragrance brand, along with a new track called “Enjoy Yourself.” The record is available exclusively on YouTube, touching on the power that scent plays when it comes to attracting the opposite sex.
The song’s release coincides directly with AXE’s new Black Vanilla scent, described as “light and subtle, yet deliciously addictive for that moment where you want someone craving more.” This new fragrance is part of the Fine Fragrance Collection, launched last year, alongside other scents such as Blue Lavender and Green Geranium.
“AXE has evolved so much over the years, and this new collection is the freshest thing the brand has done yet,” says Metro Boomin. “Coi and I already have great chemistry from our past collaboration, so I can’t wait to show the world what we’ve been working on.”
Of course, Coi Leray has always been one to break down boundaries and reach new heights. This partnership is AXE’s first time collaborating with female talent, and teaming up with Metro makes the moment more meaningful.
“I was already a fan of AXE but when I smelled the Blue Lavender fragrance for the first-time, I was hooked,” said Coi Leray. “I’m all about boosting self-confidence and it means alot that I’ll be the first female face of the brand and can share this with my fans.”
Metro and Coi are also co-starring in AXE’s Fit Check television commercial as part of their Smell Finer. Get Closer’ campaign is slated to air on February 23rd.