Gatorade has signed back-to-back WNBA champion A’ja Wilson to its esteemed athlete roster, solidifying its commitment to supporting top talent across global sports.
Wilson joins a prestigious lineup of basketball stars, including recent signees such as #1 WNBA draft pick Caitlin Clark and NBA standout Luka Dončić. As Gatorade continues its legacy of partnering with elite athletes, Wilson’s multiyear deal signifies a new chapter for both parties.
“We’re thrilled about the addition of A’ja Wilson to our elite athlete roster ahead of the 2024 WNBA season,” said Jeff Kearney, Head of Sports Marketing at Gatorade. “A’ja has already had an outstanding career full of many accomplishments, and we’re excited to be fueling her as she furthers her impact within sport and beyond.”
A’ja Wilson added, “Partnering with Gatorade is a dream come true. They’ve been fueling me on and off the court since I started out, and like I’ve said before – Gatorade helped me get my MVP, for sure.”
As a Gatorade athlete, Wilson will feature prominently in the brand’s marketing campaigns, with her first appearance slated for later this Spring. With her impressive track record, including two WNBA championships and MVP titles, Wilson brings a wealth of experience and skill to the partnership.
Adding Wilson to its roster, Gatorade underscores its dedication to women’s sports, bolstering its lineup of female athletes, including Suni Lee, Serena Williams, Sydney McLaughlin, and Caitlin Clark, among others. As a founding sponsor of the WNBA, Gatorade’s enduring support for women’s basketball enters its 22nd season, further cementing its commitment to fueling the best in the game.
