Starter is making its mark on Super Bowl LIX in New Orleans with a series of high-energy activations, exclusive collaborations, and star-studded events. Known for blending sports culture with everyday style, Starter is delivering an unforgettable experience for fans through unique partnerships with Visa, Michael Strahan, and Crown Royal.
“Super Bowl LIX in New Orleans is going to be unforgettable, and Starter is proud to be at the heart of it,” said Carl Banks, President of G-III Sports and three-time Super Bowl champion. “From the music to the culture to the fans, everything about this city inspires creativity, passion, and connection, which is what Starter is all about.”
One of the highlights is the Crown Royal x Starter collaboration, featuring a limited-edition Super Bowl LIX Satin Jacket available exclusively in New Orleans. To celebrate, Starter and Crown Royal will host an invite-only party with a performance from New Orleans legends Juvenile and Mannie Fresh.
Fans can also visit the Starter x NFL Shop Presented by Visa at 333 Canal Street, opening February 1. This retail experience will showcase limited-edition Super Bowl LIX apparel, including store-exclusive collections.
At the Super Bowl Experience at the Ernest N. Morial Convention Center, fans can shop exclusive Starter merchandise from February 5 through February 8. This interactive event will feature the brand’s latest NFL Super Bowl LIX gear.
Starter’s collaboration with MSX by Michael StrahanⓇ adds another layer of excitement. The Super Bowl LIX collection features varsity jackets, windbreakers, hoodies, and graphic t-shirts inspired by the vibrant energy of New Orleans, incorporating Mardi Gras and Bourbon Street elements.
Starter’s presence at Super Bowl LIX cements its legacy as a brand that unites sports, culture, and fashion. Fans can follow @StarterOfficial on social media or visit www.Starter.com for updates on exclusive drops and events.
