With the Super Bowl set to take over New Orleans on February 9, Lids has revealed exclusive sales insights from the 2024 NFL season. The sports retailer’s latest infographics highlight the most popular teams, players, and custom gear across the country.
Despite playing only four games, Christian McCaffrey had the best-selling jersey at Lids, while Patrick Mahomes dominated nationwide, leading sales in 12 states. The San Francisco 49ers and Las Vegas Raiders ranked as the top two teams in merchandise sales.
Regionally, the data showcased strong local ties. In New York, the Giants led team sales, but Buffalo Bills quarterback Josh Allen sold the most jerseys. In Texas, the Cowboys reigned supreme in merchandise sales, while Houston’s C.J. Stroud topped individual jersey purchases. Alabama fans leaned on college pride, making Jalen Hurts the state’s best seller.
Other standout results include:
- Pennsylvania: The Eagles outsold the Steelers, with Hurts leading jersey sales.
- Nevada: Despite missing out on a Super Bowl win in Las Vegas, McCaffrey outsold all Raiders players.
- Florida: The Buccaneers led team sales, while Dolphins star Tyreek Hill had the most popular jersey.
- Massachusetts: Patriots fans embraced the future, making rookie Drake Maye’s jersey the state’s best seller.
- California: The 49ers led in both team gear and individual jersey sales, with McCaffrey at the top.
As the NFL’s biggest game approaches, Lids’ data offers a glimpse into fan loyalty and the league’s biggest stars of the season.
