Kanye West had a weird Super Bowl ad promoting his website, in turn attempting to sell t-shirts with Swastika’s. Now, his site has been pulled by Shopify.
According to journalist Loren Lorosa, Shopify confirmed the site was pulled, but did not exactly specify if it was for the t-shirt.
“All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify.”
Ye made his presence felt at the Super Bowl, airing an ad showcasing his dental work. Yes, the ad was Kanye in a dental chair.
“What’s up, guys? I spent all the money for the commercial on these new teeth,” Ye said in the commercial. “So once again, I had to shoot it on the iPhone… umm, go to Yeezy.com.”
You can see it below.
Kanye West’s presence on X (formerly Twitter) was short-lived over the weekend, as his account was disabled on Sunday evening (Feb. 9) following a string of controversial posts. Fans quickly noticed the deactivation, sharing screenshots and debating its reason. Some speculated X removed it, while others believed Ye deactivated it himself. “Yea, it got deleted right before the halftime show,” one user tweeted, while another added, “Ye deactivated it, that’s what he said.”
Before the account was disabled, West’s posts had been flagged with a “sensitive content” warning due to inflammatory remarks, including antisemitic statements. His comments sparked backlash and reignited calls for a permanent ban. Among those speaking out was Friends actor David Schwimmer, who urged X owner Elon Musk to take action. “We can’t stop a deranged bigot from spewing hate-filled, ignorant bile… but we CAN stop giving him a megaphone, Mr. Musk,” Schwimmer wrote, noting that West’s account had 32.7 million followers—more than twice the global Jewish population.
It remains unclear whether Ye’s account is permanently removed or temporarily disabled. Meanwhile, fans are still anticipating his upcoming album, Bully, which is set to be released on his daughter North West’s birthday. This latest controversy adds to past incidents that have impacted his business relationships, including the loss of major brand partnerships with Adidas, GAP, and Balenciaga.