Kanye West is once again stirring controversy, this time by soliciting designs for a swastika chain, further fueling backlash over his ongoing praise of Nazi imagery.
Taking to X (formerly Twitter) on Feb.27, West shared a digital rendering of the chain he envisions and invited jewelers to submit their own designs. “For all jewelers, I’m looking for swastika chain designs,” he wrote. “Please submit to swastachain@yeezy.com.”
This latest move comes just weeks after his website was shut down for selling a $20 t-shirt featuring a swastika. Shopify removed the store following widespread public outcry. The controversy escalated after West ran an ad during the Super Bowl, directing viewers to Yeezy.com, which initially featured his regular clothing line. However, after the ad aired, the site was wiped clean, leaving only the swastika-branded shirt for sale—titled HH-01, a name many believe was shorthand for “Heil Hitler.”
West has openly embraced Nazi symbolism in recent months. In a series of social media posts, he defended his use of the swastika, claiming he had been working on the design for over eight years.
“I’VE HAD MY SWASTIKA T-SHIRT IDEA FOR OVER 8 YEARS,” West wrote. “IT WAS SO INTRIGUING TO ME THAT A SYMBOL HAD SO MUCH PROGRAMMING IN IT… I THEN FOUND OUT THAT SWASTIKA HAD MANY DIFFERENT MEANINGS AND MANY DIFFERENT NAMES.”
Despite facing backlash, West briefly appeared to reverse course on February 19, writing, “After further reflection, I’ve come to the realization that I’m not a Nazi.” Just days later, he doubled down on his stance, claiming he would headline the 2026 Super Bowl halftime show and that he planned to wear his swastika shirt during the performance.
Some have speculated that Adam Sandler’s joke at Saturday Night Live’s 50th anniversary celebration may have influenced West’s brief reversal. During a comedic musical performance, Sandler, who is Jewish, quipped, “50 years of finding out your favorite musician is antisemitic.”
West appeared to appreciate the mention, responding on X, “Adam Sandler, thank you for the love.” However, his return to Nazi rhetoric days later suggests the controversy surrounding him is far from over.