Today, the BIG3 announced a major partnership with iHeartMedia, the top audio company in the U.S., to bring its games and content to a wider audience. iHeartRadio will serve as the official audio home of the BIG3, offering live game play-by-play coverage and related programming throughout the season. The league’s eighth season begins Saturday, June 14, 2025, at Allstate Arena in Chicago, with a 4 p.m. ET tipoff airing live on CBS and streaming on iHeartRadio, followed by two hours of action on VICE TV.
“iHeart has the incredible capacity to reach hundreds of millions of potential BIG3 fans – their audience network is unparalleled. No other company can do what they do,” said BIG3 CEO Ice Cube. “Not only do they have a content lineup that blends the hottest music and entertainment with first-class sports analysis and commentary, but they have the unique capability of meeting people where they are, whether that be on podcasts, streaming, or through broadcast radio across every possible genre and taste. Our goal is to not only set the stage for the best 3-on-3 basketball in the world, but also to make the game more accessible to all, and iHeart’s ability to amplify the BIG3 brand is extraordinary. This partnership is the culmination of a years-long valued relationship and I could not be more pleased to be taking things to the next level this summer through this substantial deal.”
This new collaboration includes a national cross-platform marketing campaign across iHeartMedia’s broadcast radio, digital, podcast, social, and live event channels. BIG3 will experience an especially strong push in key markets, including Los Angeles, Miami, Chicago, and Dallas. iHeartMedia will also feature prominently throughout the season with its logo on the official jerseys of all eight new city-based teams, as well as in prominent locations on the court and in arenas.
Fans can expect exclusive contests, giveaways, and appearances by BIG3 personalities on popular iHeartRadio shows and podcasts. VIP hospitality packages and special promotions will also be part of the partnership.
“We are very excited about our new partnership with BIG3 and having the opportunity to provide play-by-play coverage and promotional support to build further brand awareness, introducing the game to millions of more fans,” said Conal Byrne, CEO of the iHeart Digital Audio Group for iHeartMedia. “We look forward to bringing the passion and excitement of BIG3 to our listeners on a local and national level week after week.”
“iHeart recognizes that the BIG3 audience is expansive and valuable; everyone who experiences a live game – in person, on TV, and now via audio – becomes a fan for life. Beyond their broadcast radio network, we are particularly excited about the dedicated podcast and streaming exposure iHeart can provide us, and know this partnership will be instrumental in cultivating the future fandom of the league,” said BIG3 President Jeff Kwatinetz.
“BIG3 represents the kind of innovation, energy, and cultural relevance that we believe will resonate with iHeart audiences coast to coast,” said Mike Biondo, President of Business Development and Strategic Partnerships at iHeartMedia. “We’re thrilled to bring the excitement of 3-on-3 basketball to millions of fans through our audio platforms — not only live play-by-play, but also in the form of storytelling, analysis, and community engagement that only iHeart can deliver.”
This announcement comes shortly after the 2025 BIG3 Draft in Las Vegas, where teams finalized their rosters. This year’s class is one of the league’s most competitive yet, featuring stars like Dwight Howard, Kemba Walker, Lance Stephenson, Montrezl Harrell, and Wes Johnson.
Tickets for all season eight games are on sale now at big3.com/tickets. The full schedule is available at BIG3.com and on the league’s official accounts @thebig3 on X and Instagram.