Gatorade is teaming up with Netflix to relaunch its iconic 1987 campaign, “No Ordinary Thirst Quencher,” with a modern twist called “No Ordinary Athlete.” The campaign celebrates athletes facing extraordinary circumstances and launches November 3 across social and digital platforms.
A 30-second hero spot features Gatorade roster athlete and Stranger Things fan Myles Garrett, narrating a story that emphasizes moments bigger than winning or losing. Fans will also hear the return of the catchy jingle from the original campaign.
“As a huge Stranger Things fan, being able to bring what I do on the field and apply it to the “No Ordinary Athlete” campaign has been an awesome experience, and doing it with Gatorade made it even better. I can’t wait for fans of Gatorade and Stranger Things to see the show and the campaign – it’s definitely something special.”
– Myles Garrett
The campaign revives the fan-favorite Citrus Cooler Gatorade in a limited-time offering, including five collectible bottles and a special Upside Down edition. Additionally, two limited-edition capsules—‘1987 Hawkins’ and ‘Upside Down’—will drop, featuring vintage apparel, ‘80s-inspired Gatorade towels, collectible shippers, and more.
“For over 60 years, Gatorade, the OG sports drink, has fueled the world’s greatest athletes. Now in 1987 Hawkins, the crew is gearing up for the final battle with Gatorade—choosing no ordinary thirst quencher to fuel the extraordinary. The Gatorade Stranger Things 5 collaboration celebrates our authentic 1980s heritage by reviving iconic products and ads from our vault and pulling them into the “Upside Down.” Just like the heroes of Stranger Things, Gatorade powers those who push limits and face the unknown.”
– Anuj Bhasin, Gatorade Chief Brand Officer
Out-of-home activations will span key markets, including Times Square in New York City, Sunset Boulevard in Los Angeles, and outside Huntington Bank Field in Cleveland, Ohio, home of Myles Garrett and the Browns.
Through “No Ordinary Athlete,” Gatorade combines nostalgia, pop culture, and contemporary sports storytelling to highlight the grit and determination of athletes in a campaign that blends retro appeal with modern flair.