What do Justin Bieber, Travis Scott, and J Balvin all have in common? Well, besides the fact that they all make music and they’re really good at it they all have been clients of the same digital marketing agency that has revolutionized the way labels release and promote their music.
740 Project is renowned as the number one marketing agency in the urban/pop music space, 740 has played a vital role in breaking some of today’s biggest stars from the earliest stages of their careers. Founded in 2015 by Jesse “Punch” Edwards, Rahim Wright, and Charley Greenberg, the 740 collective is often approached by record labels seeking help with blowing up new signees and aiding in an artist’s album roll out or to push a single to global recognition. They’ve most notably in recent years helped push one of the biggest songs in the past decade with Lil Nas X’s “Old Town Road”, which is currently 12x platinum-certified, grossing over 18,000,000 units sold worldwide.
For over five years, record labels have been utilizing 740 and their abilities to develop artists while consistently effectively distributing their music, growing with the digital advancements instead of fighting it. For all being done for others, it was time for the collective to enter the race themselves. In February, Billboard confirmed that The 740 Project would join forces with Chioke “Stretch” McCoy with the launching Blac! Noise Recordings, with backing from ex-Warner Brothers Records chairman Cameron Strang.
Industry veteran Tavon “Pun” Alexander to join the label and lead their A&R department. The label’s first signee, Tokyo’s Revenge, has already begun to make noise on Spotify’s global charts with the help of his virality on TikTok with songs like “GOODMORNINGTOKYO!”
Time and time again the 740 collective has proven that as the platforms and landscape continue to rapidly shift, we remain the constant. With a knack for staying ahead of the curve in the ever so changing digital space, from streaming, sales, PR to events. Co-Founder Punch and the rest of 740 have a constant finger on the pulse of what’s next and where the culture is going.