Jewelry is the finishing touch that can make any outfit look complete and polished. However, the price of a piece can well exceed the value of one’s entire wardrobe. Fortunately, there are ways not to splurge a fortune on adornments and still look like a million dollars. But, of course, knowing the best spots that offer superb quality, style, and craftsmanship without breaking the bank helps a lot. Fashion jewelry options are infinite, yet one company with a hundred-year track record offers a perfect balance of quality, design, and price. Meet Ciro Jewelry, a company that positions itself halfway between fine jewelry and fashion, or costume jewelry—semi-fine jewelry. The term “costume jewelry” dates back to the 1930s and was coined by theatrical prop departments. Theater costume designers needed to make actors look elegant without worrying about expensive jewelry being lost, stolen, or damaged. The solution came in the form of low-cost replicas. With time, the style caught on, and women started wearing such jewelry as a fashion statement, often making a big statement for a much lower price. That is precisely the case with Ciro Jewelry products.
Ciro Jewelry, founded in 1917, when the art deco style won over Europe and America, was one of the early adopters of the idea of jewelry’s accessibility. Having started with selling faux pearl ornaments in its London and Los Angeles stores in the 1920s, Ciro broadened its product lineup by the 1970-80s to include synthetic stones—cubic zirconia, corundum, moissanite, and other stones—that presented a convincing version of natural gemstones’ look and glamor. Those stones, similar to natural diamonds, rubies, sapphires, and emeralds—became available to millions of women. Ciro Jewelry was making previously unreachable luxury attainable for many.
Ciro’s three collections cater to the broadest audience and account for various tastes and social occasions. The First Love collection, delicate, and elegant is a tender everyday first love reminder. The simply designed pieces—rings, bracelets, necklaces, and earrings—are suitable for everyday wear. In addition, most First Love pieces are adorned with dazzling AAA zircons that reflect the light as genuine diamonds. The Cocktail collection has the general allure of avant-garde jewelry. Each of its Lyra, Nova, and Orion lines has a distinctive design: Lyra sports triangular elements giving them a sharp look; Nova pieces have a milder look, with rectangular and elongated elements. The Orion pieces have made circular shapes their central design feature.
Ciro’s Black Tie collection is the crown jewel of the company’s design and craftsmanship. The Black Tie pieces are for those special events and occasions where a woman wants to look her best. Studded with large CIROLIT–the proprietary name for Ciro’s stones – the shape and look of sapphire, emerald, ruby, and tanzanite, Black Tie earrings, rings, bracelets, and necklaces exude elegance and sophistication. Even to a trained eye, they look much like fine jewelry pieces, yet they come at a fraction of their price. Next year, Ciro is adding six new collections to its Black Tie line and is releasing the Hoops and Huggies earings line.
Stay informed about new arrivals and order gifts for your loved ones on Ciro Jewelry’s international website.