The National Football League and Nike officially unveiled the first eight 2025 Rivalries club uniforms, part of a new program designed to celebrate local traditions and unite fan communities through innovative designs. The debut collection highlights teams from the AFC East and NFC West, each with uniforms created to reflect the unique identity of their cities and fans.
“The unveiling of the first eight Rivalries club uniforms and fan gear marks a significant moment for the NFL, Nike and Fanatics, as creativity and innovation merge together to deliver a new take on what it means to be a rival,” said Taryn Hutt, vice president of club marketing at the NFL. “Rivalries will bring fresh energy to the field with each new uniform, while providing a platform to amplify the community and hometown pride that is rooted in each NFL fan.”
Each Rivalries uniform will debut during one designated home game against a division rival. Highlights include the Arizona Cardinals debuting against the Seattle Seahawks on Sept. 25, the Buffalo Bills facing the New England Patriots on Oct. 5, and the San Francisco 49ers hosting the Seahawks on Jan. 4, 2026. After their debut, the Rivalries uniforms will remain part of each team’s rotation for three years.
“Nike has a rich history with football, and we’re excited to partner with the NFL on this new Rivalries program to help grow the sport and expand it for the next generation,” said Ryan Airhart, director of NFL apparel product design at Nike.
Rivalries fan gear, including jerseys, apparel, headwear, and collectible helmets, will be available beginning Sept. 10 at Nike.com, NFLshop.com, Fanatics.com, Riddell.com, and additional retailers worldwide.