Buffalo Bills quarterback and 2024 NFL MVP Josh Allen has expanded his long-standing partnership with New Era, becoming the company’s first ambassador to receive an investment stake and taking on the new title of “Director of Billustration.” His role combines football, Buffalo pride, and community impact through the creation of an exclusive 9FORTY Billustration Team Cap.
In collaboration with Buffalo’s Oishei Children’s Hospital (OCH) and the Patricia Allen Fund, Allen will wear nine unique caps designed by OCH patients during the tunnel fit walk at each Bills home game. At a recent customization party, the patients surprised Allen with their designs, and he personally thanked them in a special video call.
During Week One against the Baltimore Ravens, Allen will wear a cap designed by Jaxson, a resilient five-year-old OCH patient diagnosed with Myotonic Dystrophy. The cap will be auctioned off with proceeds benefiting the Patricia Allen Fund. Each home game will feature a new patient-designed cap, with 100% of donations supporting children and families in Western New York.