A major shakeup has happened in the sneaker world as Fear Of God and adidas have announced a long-term partnership. The deal will bring brand founder Jerry Lorenzo on board for the creative and business strategy for adidas Basketball across the globe. “adidas and Fear of God share the same dream for the future of […]
Kanye’s most recent Twitter rant is focusing on his deals with his YZY brand with GAP and his famed Yeezy brand with adidas. Kanye has officially declared that he is not releasing anything with GAP and he’s “wearing Jordans” until he sits on the board at sneaker giant adidas. Last week, Yeezy went overboard, claiming […]
In the last couple of weeks, Kanye has been demanding that industries recognize the worth of creatives. He has likened the music industry to slavery and has been climbing up the ladder of the industry to demand artists get their masters back. As for his collaborations with Adidas and Gap, it is no doubt that […]
Kanye West has set Twitter ablaze this week. It started with him Tweeting out his dislike for the music industry, calling it modern-day slavery. Then beginning a crusade to reform the music industry. Today, West touched a little bit more on his relationship with Jay-Z, saying that he wants to reunite the two. It started […]
Even though Kanye’s contract with Adidas has proven very lucrative, Kanye still feels like there are some things he should be allowed to do. One of those is to wear a pair of Air Jordans. Part 1 of Nick Cannon’s interview with Kanye West recently released online. The two talked about a variety of topics. […]
Chicagoans Kanye West and Derrick Rose have linked up. While in the midst of an inharmonious presidential campaign and fighting to keep his family together, Kanye West continues to do what he does best: create. The Yeezy CEO took to Twitter recently to reveal a collaboration with one of Chicago’s most coveted athletic figures. Ye […]
A former marketing agent for Zion Williamson is requesting that the New Orleans Pelicans Forward come clean about accepting bribes to attend Duke University. Gina Ford alleges that Zion as the number 2 recruit out of high school accepted “money, benefits, favors or others things of value” to attend Duke University last year. Ford also […]
The NCAA enforcement division says that Kansas’ basketball program committed “egregious” and “severe” rules violations. The NCAA feels it “significantly undermine and threaten the NCAA Collegiate Model.” They allege that Jayhawks coach Bill Self and assistant Kurtis Townsend “embraced, welcomed and encouraged” Adidas employees and consultants to influence high-profile basketball recruits to sign with Kansas. […]
There’s always a couple interesting takes after Michael Jordan’s The Last Dance airs on ESPN on Sunday nights. During last night’s episode, the NBA legend revealed that he wanted to sign with Adidas over Nike. This might be common knowledge for some sneaker heads, but this is news to others. Jordan’s partnership with Nike for […]
Running offers unparalleled opportunities for self-expression and fulfilment – every runner shapes the sport into something truly unique. It is in exploring these uniquely varied and often surprisingly creative perspectives on the sport that the FW19 Run City Pack was born. To coincide with each release and to add another layer of context to Run […]
The Italian luxury-goods house, Prada and the industry-leading sportswear brand adidas have joined forces to start a new collaborative journey. The aim of this partnership is to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies. The new vision draws inspiration from the rich legacies of both […]
Today marks the last day of Hispanic Heritage Month, and what better way to celebrate than getting fresh with some new footwear. Thankfully, the adidas SPEEDFACTORY has teamed up with Foot Locker’s new Greenhouse sneaker incubator program to release a limited edition set of AM4 colorways designed by three creatives representing Latinx culture. Advertisement The […]
Anyone who considers themselves to be a true streetwear head knows how deep the friendship between Pharrell and NIGO runs. That’s why we’re so happy to see the longtime homies uniting once again for a collaborative set of adidas Originals footwear in partnership with the famed Japanese designer’s current fashion imprint HUMAN MADE. View this […]
Following a surprise single drop featuring Lauryn Hill that’s set to be included on his forthcoming new album, Pusha T officially unveils his latest adidas collaboration in the form of a simple-yet-clean Ozweego colorway. Advertisement Fans first spotted the shoe at Coachella back in April, but now we have official imagery of King Push’s latest […]
adidas has been providing us with premium sportswear for almost a century now, and in that timespan we’ve been treated to a handful of classic campaigns aimed at launching specific sneakers and footwear technology. One that stands out is the “I Want I Can” initiative adapted by adidas to launch its Torsion System in 1988, […]
Pharrell is back to dropping ill collaborations alongside adidas, this time putting on for all of our HERSource fam worldwide with a special ‘Now Is Her Time’ campaign aimed specifically at female empowerment. View this post on Instagram HISTORY WAS HER TIME. NOW IS HER TIME. THE FUTURE IS HER TIME. Available soon at adidas.com/Pharrell […]
Forbes is pretty much the authority for making lists relating to the richest of us — sports stars, not surprising, are frequently featured for the tens (hundreds?) of millions they bring in annually. From the most valuable NBA franchises to the highest paid athletes, Forbes makes sure to cover all of the bases. The latest […]
Journeys and adidas are joining forces again to bring their one-day Destination festival series to Atlanta. Last year for the San Diego location Jay Rock and Famous Dex headlined the one-day occasion. This time Kodie Shane and QC’s Marlo will grace the stage, and DJ sets from Heroes & Villains and Ferrari Simmons. Kenny Burns […]
Earlier this month, adidas launched the 3 on 3 Streetball Challenge in the heart of Brooklyn, NY. The tournament brought together 16 teams, comprised of the most notable brands in sneakers, sports, fashion, as well as culture publications to compete for the grand prize of $15,000. At the end of the tournament, adidas Legacy Two team […]
While Kanye West is currently extending his career into cutting-edge housing developments, we’re glad to report that he hasn’t lost his love for kicks just yet. To end the summer on a good foot, ‘Ye will be dropping a new adidas YEEZY 500 colorway in a season-approriate “Bone White” hue. Advertisement Being a father of […]
