SOURCE SPORTS: Cooper Flagg Joins New Balance Basketball Roster

The next NBA phenomenon is a New Balance athlete. Cooper Flagg has joined the sneaker brand,…

Amine Lands Shoe Deal With New Balance

Oregon rapper Amine has a new collaboration with New Balance. The athletic brand announced the shoe…

SOURCE SPORTS: Chicago Bulls Star Guard Zach Lavine Talks New Balance Partnership and the 2022-23 NBA Season

Zach Lavine understands what his presence means on and off the court to the city of…

Sports Super Agent Rich Paul Announces Klutch Athletics in Partnership with New Balance

Klutch Athletics, a new Black-owned sportswear company co-authored with New Balance, was just introduced by Rich…

Joe Freshgoods and New Balance Team for JFG 90/60

New Balance and Joe Freshgoods unveil “Inside Clothes,” a campaign announcing the arrival of the New…

Dejounte Murray Brings the Heat With Latest New Balance 327 Colorway

San Antonio Spurs guard Dejounte Murray is collaborating with New Balance to change the way people…

New Balance and NBA Announce Multiyear Global Agreement

The NBA and New Balance Athletics have announced a new multiyear agreement that will make the…

New Era and New Balance Release a 997H & 9FIFTY Cap With Detachable Logos

Giving us a dose of “new new” steez, New Era and New Balance have joined forces…

Sweet! New Balance Gives the 997 a Chocolate Makeover

New Balance is giving the 997 model a premium finish once again, this time putting on…

Jaden Smith Joins Kawhi Leonard & Other New Balance Athletes For the “Runs in the Family” Campaign

As one of the leading sportswear imprints in the game, New Balance has been building a…