Chase B and Lids Launch Premium MLB “Tweed” Collection

DJ and style curator Chase B has teamed up once again with Lids and Major League…

Josh Allen Becomes First New Era Ambassador with Investment Stake and New Role

Buffalo Bills quarterback and 2024 NFL MVP Josh Allen has expanded his long-standing partnership with New…

Kyle Tucker Surprises Fans at Murphy’s Bleachers for New Era Cap Launch

Chicago Cubs All-Star Kyle Tucker made a surprise appearance at Murphy’s Bleachers in Wrigleyville to celebrate…

Josh Allen Becomes New Era’s First-Ever “Director of Billustration” with New Investment and Charity Collab

New Era Cap has announced an expanded partnership with Buffalo Bills quarterback Josh Allen, naming him…

Lids and New Era Launch “Reverse the Curse” Collection Celebrating Red Sox’s Historic Comeback

Exciting news for baseball fans! Lids has teamed up with New Era to release the “Reverse…

Compound™ and New Era Announce New Snapback Collaboration for NBA All-Star 2020

Compound and New Era are tag-teaming for the Official NBA licensed Compound 7 Snapbacks with select…

New Era Cap Releases Super Bowl LIV Cap Collection

Next Sunday the San Francisco 49ers and the Kansas City Chiefs will battle in Super Bowl…

New Era Cap to Celebrate 100 Years in Sports and Culture With Special Product Launches

New Era Cap is celebrating 100 years of being the true authentic cap on and off…

Spike Lee Pays Homage to the New York Yankees’ 27 World Series Championships With a New Era Collab

If there’s one person that has a strong sense of pride for his hometown sports teams,…

The B.I.G. Debate: COOGI Is in Court With the NBA, BK Nets, Nike and New Era Over the Use of Biggie for Branding Purposes

Months after filing a lawsuit against the Brooklyn Nets and Nike earlier this year, COOGI is…